Callie Oetinger, who writes on Steven Pressfield's blog, has a thought-provoking post this week where she talks about book-selling and buyer experience. What if, instead of getting mad at Amazon and all those ungrateful book buyers who don't buy books at bookstores, the publishing industry asked, "What do people like about bookstores, and what do they like about buying online, and how can we make that shopping experience better?" The last time I went shopping in a bookstore was a couple of … [Read more...]