For every author, a crucial question in marketing is “How do I get the word out about my book?”
Let’s say you’ve written a great book, had it professionally edited and designed, and chosen a publication route that fits with the audience you wrote the book for. Those are essential to your marketing, but beyond that there’s promotion.
You know you can’t just sit back and wait for someone to run across your book. You have to get it out there. You can tell your friends about it. You can set up book tours and signings. Those things are good, but they can be exhausting. And, again, they have to be promoted.
You can write compelling content for your blog. But, again, you have to promote the content.
We keep circling back to the author’s need to get out the word. The most effective way of doing that, probably in the history of the world, is social media.
I know all the drawbacks. I understand everything writers hate about the social media platforms. And given all that, Twitter, Facebook, Google+, LinkedIn, Pinterest, and Goodreads (among others) are still among your best allies in promoting your book.
Let’s look at a few unique benefits social media offer to any author:
1. It’s Where Your Audience Gathers
More than 66 percent of adults online use one or more of the social media platforms. Each platform — Twitter, Facebook, Google+, LinkedIn, and the rest — has its own character, tone, and mood. You can find your audience on at least one — probably more — of the platforms.
2. It’s Easy to Share Your Content
When you tell someone face to face about your book, you make a deep impression on that person. When you share your content on social media, your friend can easily share it with someone else, who can share it with someone else, and so on. It’s just a click of a button to like, share, or retweet the original message. You can’t do that in person.
3. It Helps Build Buzz around You and Your Book
You know how sometimes it seems that everyone is talking about a book? That’s buzz. It can start on television or the newspaper, but it doesn’t have to. Even if it does start on TV, if people don’t share it, it doesn’t go anywhere. How do people share content? Social media.
4. You Can Team Up with Other Authors to Promote Your Books
Possibly even more important than the connections you make with readers on social media (and those are very important) are the connections you can make with other authors who speak to your audience or the thought influencers in your field or genre.
If you listen and try to be helpful, you can find yourself doing attention-grabbing, creative approaches to promoting your books as well as others’ and having a great time doing it.
5. Likes and Shares Add to Your Website’s Authority
Google is not the be-all and end-all of web influence, but it is one of the factors. If you understand how the search engines operate and do sensible things to cooperate, you’ll find yourself attracting traffic from outside your current sphere of influence.Connect with other authors for team promotion
One way that Google measures the value of content is by how often it’s shared on social media. Being active and helpful and building relationships with the people you meet on social media can help make them aware of the great content you create.
Using Social Media to Promote Your Book
Writing can be a difficult and lonely business. Using social media to make connections with your audience, other writers who also talk to your audience, and thought influencers in your field or genre can help overcome the isolation of the empty page. They can help you write a better book — better suited to meet the needs of the people your book serves — and help you get out the word about it when it’s ready to sell.
An essential part of using social media strategically is to know where your audience gathers and go there. Join me for a free webinar Saturday, Oct. 19, to learn who’s on which platform, so that you can develop a social media strategy that doesn’t suck away your writing time.
Oh, and if you’re reading this the day it goes live, you’ve still got time to get the whole webinar series on social media at less than half price. It’s my gift to my loyal subscribers.