Most readers won’t buy your book to make you feel better. They want to know how it will make their lives better. Image: eflon via photopin cc … [Read more...]
Target Market for Your Book
Target market, or target audience, is at the core of your book marketing efforts. Make the most of them.
For more information about finding your book's target audience, see my special package
The Grumpy Reader’s Almanac: Looking for the Keys
March 26, 2013 by · Leave a Comment
Marketing your book to the wrong audience is like looking for your keys in the comfy house when you lost them out in the snow. Image: eflon via photopin cc … [Read more...]
Target Market vs. Target Audience: When Authors’ Priorities Collide
February 26, 2013 by · Leave a Comment
It's good advice to write, market, and promote to your book's target audience. For some writers, that's all they need to consider. Talk to your readers; sell your books. For other writers, it's not so simple. They have two constituencies to please: target market and target audience. The target market buys or selects the book for the benefit of the target audience. Depending on that relationship, you may have two or more separate groups to speak to in your writing, marketing, and promoting. If … [Read more...]
The Grumpy Reader’s Almanac: What to Write About
February 12, 2013 by · Leave a Comment
Nobody cares about the writing process except writers. Talk about what your audience cares about. … [Read more...]
The Grumpy Reader’s Almanac: Making an Impression
January 23, 2013 by · Leave a Comment
Your audience doesn't care how great you are. They want to know how you can make their lives great. … [Read more...]
