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Co-op Book Marketing: Antidote for the Solitary Writer Syndrome

Friends can make any work, even book marketing, more fun.

Writing is a solitary occupation. It's hard to concentrate on getting words on paper among the hubbub of ordinary life. But even as I complain about the hubbub, I know that it's the source of anything useful I have to say. Anything creative, helpful, thought-provoking, or entertaining comes from the daily activities of acting, planning, conversing, listening, negotiating, and trying to be understood. Writers need both the calm and the hubbub. Steven Pressfield writes about this need for … [Read more...]

Book Review: Whoever Tells the Best Story Wins

Whoever Tells the Best Story Wins

Novelists and screenwriters, of course, study story structure because it’s what they do. But story has become more and more prominent in nonfiction uses, too -- persuasion and negotiation. Working as a management consultant and presenter, in her book Whoever Tells the Best Story Wins (affiliate link) Annette Simmons brings story into the boardroom, the classroom, the homeowners’ association meeting, speaking to an audience immersed in “clear communications, objective thinking, and … [Read more...]

For the Best Book Marketing Plan, Know Your Goals as a Writer

Your best book marketing plan is part of your life plan.

Larry Brooks is an author, writing coach, and editor who sometimes gets wound up about the ways writers sabotage themselves. He has some advice for novelists that can help you develop the best book marketing plan for your own writing goals. In a recent blog post, he talked about an important question he asks novelists who are thinking about working with him: “What’s Your ‘Vision’ For Your Story?” Half of the writers can’t answer it, he says. They don’t know what the question … [Read more...]

How to Market Your Book without Making Yourself Crazy

Jan Bear

For an independent author, it's the best of times and the worst of times. Best because your opportunities are unlimited. Worst because with those opportunities come the responsibility to persuade the world to hear you. It may seem to be a choice between writing books and marketing them. If your book doesn't reach its audience, why write it? And if marketing leaves no time to write, why market? It's dilemma that makes some authors crazy. It may not be possible to "have it all," but … [Read more...]

You Can’t Depend on Amazon to ‘Sell’ Your Book

People don't browse on Amazon the way they do in land-based bookstores.

At Amazon, the world's largest bookstore, anyone can sell (anything). Authors have risen to riches and fame on the Amazon best-seller lists, and others have drifted into obscurity. But there's a limit to what authors can expect from Amazon, and "selling" their books is beyond that limit. Yes, readers can buy your book from Amazon, and that's a good thing. But a new survey shows that Amazon doesn't do the work of persuading readers to buy. That's the book marketer's job -- and for most if not … [Read more...]