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How to Market Your Book without Making Yourself Crazy

April 4, 2013 by · Leave a Comment
Jan Bear

For an independent author, it's the best of times and the worst of times. Best because your opportunities are unlimited. Worst because with those opportunities come the responsibility to persuade the world to hear you. It may seem to be a choice between writing books and marketing them. If your book doesn't reach its audience, why write it? And if marketing leaves no time to write, why market? It's dilemma that makes some authors crazy. It may not be possible to "have it all," but … [Read more...]

Filed Under: Book Marketing ·

Author Beware: Self-Publishing Book Scams Abound

May 7, 2013 by · Leave a Comment
Sharks infest the self-publishing pool.

Some aspiring authors still have the idea that once they're published, everything will be sunshine and roses. People will buy their books, the thank-you emails will come rolling in, not to mention the royalty checks, and they can happily work on the next book in peace. Once the rejections start rolling in, reality -- and desperation -- follow quickly behind. Now, it appears, the only thing standing in the way is a set of overwhelming technical requirements: getting the book into production … [Read more...]

Filed Under: Author Platform ·

Book Review: Whoever Tells the Best Story Wins

May 2, 2013 by · Leave a Comment
Whoever Tells the Best Story Wins

Novelists and screenwriters, of course, study story structure because it’s what they do. But story has become more and more prominent in nonfiction uses, too -- persuasion and negotiation. Working as a management consultant and presenter, in her book Whoever Tells the Best Story Wins (affiliate link) Annette Simmons brings story into the boardroom, the classroom, the homeowners’ association meeting, speaking to an audience immersed in “clear communications, objective thinking, and … [Read more...]

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I Want to Talk to a Memoirist

May 1, 2013 by · Leave a Comment
Memory

My inaugural issue of Author Marketing Ideas will be released on May 9. The focus of the issue is how to market your memoir. I have some good content lined up, but what would make it really stand out would be a conversation with a memoir author. I'm looking for someone who was published in memoir. Traditionally published or independent or self-published, doesn't matter. I would particularly like to talk to someone who is happy with the sales of his or her book. I would take up only … [Read more...]

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Use an Author Ezine to Connect with Your Audience

April 30, 2013 by · Leave a Comment
Email

I often tell authors that they need an e-newsletter, often called an ezine. I subscribe to newsletters from different people and find them to be valuable sources of valuable information (if they're not, it's easy to unsubscribe). Expert marketers I trust add that a newsletter can introduce you, along with your knowledge and skills, to your audience. A newsletter will build and maintain relationships with your readers. It also adds content and authority to your website. For some reason, … [Read more...]

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Increase Your Video’s Value with YouTube Video Transcript

April 15, 2013 by · Leave a Comment
YouTube video with closed caption

You probably know the value of YouTube for your book marketing, but did you know that you can increase its value to both your readers and you? It's an ingenious feature of the YouTube site that starts as a service to folks who have hearing problems. But the benefits spread out to folks who for any reason prefer to read and to anyone who wants to make the most of Google search with their videos. It's closed captioning. The first two benefits are easy to see, but the way it works with Google … [Read more...]

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