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When to Use Jargon in Writing for the Web

From web usability expert Jakob Nielsen, a few kind words about jargon: Jargon has a bad reputation in communications circles: in fact, a thesaurus suggests “waffle”, “gobbledygook”, “guff”, and “mumbo jumbo” as possible substitutes. But that’s because jargon obscures the message for readers outside a field. For professionals, enthusiasts, hobbyists, or others who specialize in a field, using that field’s jargon improves communication. Furthermore, using appropriate argot defines you as a fellow insider. He uses the example of B2B ("business-to-business," illustrating how jargon can be both … Read More