Marketing is not just standing on a soapbox (whether digital or in real life) shouting, “Buy my book!” It’s about who you are, what your message is, and how to communicate it to the right people in a way that they respond to the message.
Ideally, you start your marketing plan as soon as you get an idea for your book. You develop it while you’re writing your book, until your book is finished. Then you do the big launch. Doing the process right allows you to connect with the right people, who are waiting for your book, and not waste your time on the people who will never want it.
Whether you hope to attract a traditional press or plan to self-publish, you need a book marketing plan.
Who is the audience? Do they buy books? Why will they buy your book? How do you plan to reach them?
These are just some of the questions that your future publisher — whether it’s you or someone else — will need answers for.
Your website has five seconds or less to make the case that your visitor is in the right place.
We all do make those snap judgments on the web. We arrive at a website, look around, quickly determine if we can find what we’re looking for, and then either zoom in on the information or zoom off to another site. It happens faster than we can explain it to ourselves. We use text, images, colors, design to tell us who the site is for and whether that person is us.
Whether you’d prefer to get the tech stuff out of the way so that you can get down to the business of writing and marketing or like to get a little code under your fingernails, knowledge helps you make decisions that work for you.
It all starts with marketing basics: